AMTA Mission and Goals
The mission of the American Massage Therapy Association is
to develop and advance the art, science and practice of massage
therapy in a caring, professional and ethical manner in order
to promote the health and welfare of humanity.
To serve its members, the public and the profession, AMTA
pursues the following goals:
- To establish the value and effectiveness
of massage for health and
well-being.
- To increase awareness of massage and the
massage therapy
profession.
- To ensure that massage provided to the
public meets high standards.
- To promote access to massage and the massage
therapy profession.
- To be an influential member of the healthcare
and wellness
communities.
- To be a leader and a resource in and for
the massage therapy
community.
- To enhance the professional development
and personal growth of
members.
- To foster the growth, development, organizational
effectiveness and
visibility of AMTA.
In pursuit of the above goals, AMTA will be
guided by the values of care and competency.
